Where Are Bulova Watches Made in 2023?

by Tim Howard

Bulova, a name that resonates with elegance, precision, and heritage in the world of horology. 

Since its inception in 1875, the brand has carved its niche as a trailblazer, continuously setting benchmarks in watchmaking. 

But amidst the ticking hands and gleaming dials lies a question that many aficionados often ponder: Where exactly are these masterpieces crafted? 

Dive with us into the intricate journey of Bulova’s manufacturing legacy, as we unveil the geographical heart and the hands that bring these watches to life. 

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Where Are Bulova Watches Made?

Where Are Bulova Watches Made?

When it comes to Bulova watches, did you know they have a global footprint? Their watches are made in Japan, Switzerland and the United States.

  • Japan: Your wrist could be graced by a Bulova watch with deep Japanese roots. The journey started back in 1912 when Bulova set its first foundation stone in Japan. Today, watches crafted here are celebrated for their meticulous accuracy and unmatched quality.
  • Switzerland: Ever heard of Biel? It’s one of the epicenters for watchmaking, and yes, Bulova has a prestigious presence there too. Swiss-made Bulova watches bring together traditional artistry and modern innovation.
  • United States: The iconic New York City isn’t just about skyscrapers; it’s home to Bulova’s American watchmaking hub. When you sport a Bulova made in the USA, you’re donning a piece of American history and unmatched craftsmanship.
  • Shenzhen: Some Bulova watches are made in Shenzhen, just north of Hong Kong and not in Hong Kong.

Where are Bulova Precisionist Watches Made?

Where are Bulova Precisionist Watches Made?

Nestled in the heart of Japan, the advanced Precisionist movement is the brainchild of Bulova, crafted meticulously by the renowned Miyota

With an unparalleled frequency of 262,144 hertz, it’s no surprise these watches boast precision that’s eight-fold superior to typical quartz movements. 

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From elegant dress watches to sporty chronographs, the Precisionist collection promises not just accuracy to the second per annum but also a dash of style for the discerning watch lover.

Are Bulova Watches Made in Switzerland?

Are Bulova Watches Made in Switzerland?

Yes, it’s deeply connected to Switzerland’s illustrious watchmaking legacy! 

Joseph Bulova, the mastermind behind the brand, began crafting these iconic timepieces in Switzerland. 

While Switzerland’s tryst with watch excellence traces back to the 16th century, Joseph chose Biel as his base to innovate the Bulova movement. 

But here’s an interesting twist: from 2008 onward, Bulova expanded its manufacturing to places like Japan and Hong Kong. 

Are Bulova Watches made in Hong Kong?

Are Bulova Watches made in Hong Kong?

Bulova has a factory just north of Hong Kong, located in the city of Shenzhen, which is a major manufacturing hub. 

Bulova watches made here are known for their affordability and stylish designs. However, not all Bulova watches are made in Shenzhen. Bulova also has factories in Japan and Switzerland. 

The specific factory where a particular Bulova watch is made will vary depending on the model and the availability of parts.

Is Bulova an American Brand?

Is Bulova an American Brand?

Yes, Bulova is an American brand. Founded in New York City in 1875 by Joseph Bulova, it has deep American roots. Though acquired by Japan’s Citizen Watch Co. in 2008, its core identity remains firmly American.

Here are some of Bulova’s most iconic watches;

  • Accutron: A 1960 sensation, this was the first in the world of electronic watches, leveraging a 360-hertz tuning fork for unmatched accuracy.
  • Lunar Pilot: Beyond just time-telling, it’s a piece of space history. Recognized as the first moon-worn watch during Aldrin’s iconic 1969 lunar mission.
  • Precisionist: A testament to quartz evolution, it hums at 262,144 hertz, setting benchmarks in accuracy at eight times the regular quartz frequency.
  • Super Seville: Elegance epitomized since 1956. Celebrated for its refined design and the lavish touch of materials like stainless steel and gold.

Who owns Bulova Watches in 2023?

As of 2023, the Bulova watch brand is under the ownership umbrella of the prominent Japanese company, Citizen Watch Co. 

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This acquisition dates back to 2008, yet Bulova has retained its identity, proudly operating from its New York City base as a hallmark of American watchmaking tradition. 

Part of Citizen Watch Co.’s global portfolio, which includes renowned brands like Citizen, Armani Exchange, and Ladies’ Time, Bulova stands tall, distinguished by its legacy of innovation and commitment to precision, style, and quality.

Are Bulova Watches Expensive?

No, in fact Bulova positions itself as an affordable luxury brand. Most of their models fall within an accessible price range, with many available under the $500 mark.

Here’s a quick glimpse of what they offer:

  • Bulova Classic Quartz: Representing the essence of everyday elegance, this stainless steel dress watch, driven by a quartz movement, is generally priced around $100.
  • Bulova Precisionist: A standout in precision, this watch is crafted from stainless steel and boasts a unique movement that vibrates at a staggering 262,144 hertz. This high-frequency marvel usually carries a price tag around $500.
  • Bulova Lunar Pilot: Celebrating space history, this watch—a tribute to the one donned by astronaut Buzz Aldrin on the moon—comes with a mechanical movement and stainless steel casing. It’s positioned at a higher tier, with prices hovering around $1,000.

Where to Buy Bulova Watches?

Where to Buy Bulova Watches?

When you’re on the hunt for a quality timepiece, Bulova watches are among the top choices. To purchase a Bulova watch, you have multiple options to consider:

  • Upscale Department Stores: Most upscale department stores carry a selection of Bulova watches. Visit stores like Macy’s, Nordstrom, and JCPenney, where you’ll find a diverse range of models catering to different tastes.
  • Jewelry Stores: If you’re keen on browsing in person and receiving expert advice, heading to jewelry stores is a great choice. You’ll often find Bulova watches in outlets such as Kay Jewelers, Jared, and Zales. These venues often have trained staff who can guide you on the specifics of each watch model.
  • Online Retailers: If convenience is key, there are multiple online platforms where Bulova watches are available. Trusted e-commerce platforms like Amazon, Walmart, and Best Buy offer a broad assortment of Bulova watches. Shopping online also gives you the flexibility to compare prices and read customer reviews, aiding in your decision-making process.
  • Bulova’s Official Website: For the most comprehensive collection and detailed product information, consider buying directly from Bulova’s official website. It often provides exclusive deals, detailed product descriptions, and the assurance of purchasing a genuine product.


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Bulova watches, with their rich history and innovative designs, have carved a significant niche in the horological world. 

While the brand was born in America and has its roots deeply embedded in the bustling streets of New York, its manufacturing landscape has evolved over time. 

From its early days of crafting timepieces in Switzerland to the acquisition by Citizen and subsequent production in Japan, Hong Kong, and other regions, Bulova’s journey is a testament to globalization and the ever-changing dynamics of the watch industry. 

Regardless of where they are made, Bulova watches continue to be symbols of precision, elegance, and timeless craftsmanship. 


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