9 Most Popular Chinese Cosmetics Brands 2023

by Tim Howard

Today we’re diving into the world of Chinese cosmetics brands! From innovative skincare products to bold and bright lipsticks, the Chinese beauty industry has exploded in recent years and we’re here to share with you the most popular brands making waves in the industry.

So if you’re wondering which are the best Chinese cosmetics brands to buy from, read on because I’ve compiled a list of the top 9 brands that i’m sure you’d love.

But in my opinion, the most popular Chinese cosmetic brand has to be Florasis or Hanashiko. This manufacturer is based in Hangzhou and has an extensive collection of cosmetics and makeup related products to buy. From $12 mascara to $120 gift sets, this brand has it all and the best part is that all their products are safe to use and have not been tested on animals, so yeah they are ethically made.

Apart from Florasis, you should also check out brands such as O.TWO.O, Judydoll, and Colorkey if you’re looking for something in particular or brands like Perfect Diary and Carslan for more premium choices.

Here are the top 9 most popular Chinese cosmetics brands I will cover today.

9 Most Popular Chinese Cosmetics Brands 2023Why should you buy from them
Hanashiko (Far Sea Two/Florasis)Provides effective skincare solutions that are gentle on the skin.
Perfect DiaryThe brand uses high-quality ingredients with unique packaging designs
Zeesea CosmeticsUses advanced technologies and production processes to ensure that its products are safe and effective.
ColorkeyProducts use “oil-in-powder” technology that creates a smooth, matte finish without drying out the skin
CarslanNatural and organic ingredients that are gentle on the skin and free from harmful chemicals.
JudydollRange of unique and unconventional lipstick shades, such as metallics, neons, and pastels
Flower Knows (Akira Hana)Long-lasting and of premium quality.
O.TWO.OThe brand’s makeup products are known for their smooth textures, intense pigmentation, and blendability.
CHIOTUREThe brand’s skincare products, in particular, are formulated to address specific skin concerns, such as hydration, brightening, and anti-aging.

Hanashiko (Far Sea Two/Florasis)

Hanashiko is a brand that has gained popularity for its lip engravings. The lipsticks are designed to have sculptures on them and come in a wide range of shades. However, Florasis is distinguished for their light, dewy colour options compared to other brands in China where there tends to be only vivid, bold shades available most of the time.

The packaging of this brand is as beautiful and colorful on the outside as it comes in! We were blown away by how much creativity went into each little bottle, making them all feel like an extension to yourself. The founder of this company was inspired by traditional beauty rituals and natural ingredients which led to the creation of skin nourishing products. The brand was founded by the Lake Xizi in Hangzhou, China.

As mentioned on their website, Florasis is an innovative company that produces healthy and skin-nourishing makeup made with natural ingredients. Their products are created by exploring old wisdom in conventional beauty rituals, like flowers for example, they extract floral essences to create customized skincare solutions tailored specifically towards everyone’s needs.

The Floral Engraving Phoenix Makeup Palette is spectacular, to say the least. Besides the skilful and delicate engravings, the palette consists of 9 colours made of silky soft, finely grounded powder. It’s just the eyeshadow palette you need to create eye-catching make-up effects. You can use this as a highlighter, blush and of course eyeshadow.

Recommended Buys:

·         Blooming Rouge Love Lock Lipstick

·         Floral Engraving Butterfly Makeup Palette

Perfect Diary

China’s perfect diary is one of the most popular makeup brands in Asia, with their products ranking first among all Chinese beauty supplies. The brand has numerous 12-pan cardboard palettes that come in attractive animal packaging like cat, sika deer and fancy carp.

Their collection stands out for depicting China’s National Geography so beautifully. If you look little carefully and have a little idea about the geographical features of China, we’re sure you can’t stay without marvelling at the alluring landscapes of plateaus, rivers and terraced fields on the packaging.

This brand has a wide range of products such as blushes, foundations, highlighters, skincare items, eye shadows, mascaras, lipsticks, eyeliners and lots. The texture on Perfect Diary’s powder foundation is dry when you first apply it but the second time around, provides better adhesion without too much excess product making your skin feel greasy afterwards.

We are particularly in love with Weightless Longwear Matte Lip Stain Try Me shade. It’s bold, feels light and the texture is super smooth. Made using rich pigmentation formula, When it comes to testing its long-lasting power, Perfect Diary’s Weightless Longwear Matter Lip Stain gives a tough competition to other brands like Maybelline.

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Recommended picks:

·         Explorer Eyeshadow Palette

·         ReadMe Rippled Lip Gloss

Zeesea Cosmetics

Now who doesn’t know about the ‘Alice’s Wonderland’ eyeshadow palette? Manufactured by one of the sought-after cosmetic brands in China, the Alice in Wonderland series from Zeesea Cosmetics is not any ordinary eyeshadow palette that you’d remark ‘oh that looks so good’ and forget about it. The lids of these colorful boxes are like snow globes, with glitter that cascades down and highlights the beautiful design on the cover!

In addition, ZEESEA is a brand that draws attention to its bold collaboration with artworks. Using Picasso’s paintings and more, they have been able to create strong partnerships for years now in order attract new customers interested not only in China but also abroad—a trendsetter if you will!

About the brand, Zeesea Cosmetics is the one-stop-destination to find high-quality, skin-friendly makeup products for your face, lips and eyes. Be it the lipsticks, blushes, mascaras or eyebrow pencils, Zeesea’s costmetics range is suitable for all skin conditions and complexions.

The New Cupid Lip Gloss comes in 6 attractive colours. And what’s so special about this lip gloss? In addition to the vibrant colour, it stays really long, is smudge-proof and makes your lips soft and supple. Giving your lips a smooth look and shine, parties or corporate meeting, there’s a shade for every mood and occasion.

Recommended Buys:

·         Alice and Flamingo

·         Limited-Edition Enchanting Egypt Lipstick Collection


Most Popular Chinese Cosmetic Brands

To start with, Colorkey is worth an estimated $3 billion, which is a testament to its success in the beauty industry. The company was founded in Guangzhou, China in 2013 and has since grown rapidly, with its products being sold in over 50 countries worldwide. The brand’s success can be attributed to its commitment to creating high-quality products that are both affordable and unique.

When it comes to the types of cosmetics that Colorkey deals in, the brand offers a wide range of products. These include lipsticks, eyeshadows, foundations, blushes, and more. What sets Colorkey apart from other brands is its innovative and playful approach to makeup. For example, the brand offers lipsticks that change color based on the wearer’s body temperature, as well as eyeshadows that feature unique textures and finishes.

In terms of price, Colorkey is considered to be a budget-friendly brand. While the prices vary depending on the product, most items are priced between $5 to $20, making it accessible to a wide range of consumers. Despite the affordable price point, Colorkey does not compromise on quality, ensuring that all of its products are made with high-quality ingredients.

One question that often arises when discussing cosmetics brands is whether they are safe to use. In the case of Colorkey, the brand is committed to ensuring the safety of its products. All of its cosmetics undergo rigorous testing to ensure that they meet the highest safety standards. Additionally, the brand is transparent about its ingredients, providing customers with a detailed list of what is included in each product.

Recommended Buys:

·        Waterproof Long- Lasting Eyebrow Makeup Pen


The Carslan brand is a hot topic for products that collaborate with artworks. The golden colors, textures and luxurious packaging of their makeup make them one-of-a kind in today’s age. A typical product can be found to have Klimt’s “Kiss” eyeshadow palette as well – you won’t find another company offering kits like these anytime soon.

A major player on social media, the cosmetics from Carslan has recently caught the eye from many users around the world because they offer some truly unique items both online and at brick n’ mortar stores alike; it’s no surprise why this isn’t just any old beauty supply store but rather an iconic name to remember when speaking about Chinese cosmetics brands.

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The wide variety of lipsticks and lip tints, for example, the Dual Affection Rouge, are sheer indulgence for your lips. A single swipe is enough to change your look, rendering a touch of elegance to your appeal. Wondering how safe they are for you? The lipsticks have collagen core that combines with moisturizing agents like palmitoyl tripetide – 1 and hyaluronic acid. As a consequence, the lipsticks deeply nourish your lips and leave them smoother and firmer.

The Ganoderma Lucidum Infused Radiant Foundation is one of the best-sellers from Carslan. Want to know why? Well, what if we tell you this foundation is skin-friendly, moisturizing, gives a natural glow and contains herbal essence (from Ganoderma lucidum extracts)? We know that it’s exactly the kind of foundation you’ve been looking for. It keeps your skin looking refreshing for a long time and is available in three shades – pink peach, soft yarn and ivory.

Recommended buys:

·         Genuine Velvet Rouge

·         Silky Twinkle Eyeshadow Palette Cherry Blossom


Most Popular Chinese Cosmetic Brands

Judydoll is a relatively new brand, having been founded in 2018. However, it has already made a name for itself in the industry and is estimated to be worth around $1 billion. This is no small feat, and it’s a testament to the quality and popularity of their products.

They have a wide range of products, including foundations, eyeshadows, lipsticks, mascaras, and more. Their products are known for being high-quality and long-lasting, making them a great choice for anyone who wants their makeup to stay put all day. They also offer a range of skincare products, including cleansers, toners, and moisturizers, which are all designed to help keep your skin looking and feeling its best.

When it comes to the average price of Judydoll products, they are known for being affordable while still maintaining their high quality. Their lipsticks range from around $10 to $15, while their eyeshadow palettes can cost between $20 and $30. Their foundations are priced similarly, with prices ranging from $15 to $25. These prices make Judydoll accessible to a wide range of consumers, which has contributed to their popularity.

As with any cosmetic brand, safety is a major concern for consumers. Judydoll has taken steps to ensure that their products are safe to use. They have strict quality control procedures in place and ensure that their products are free from harmful chemicals and ingredients. They also do not test their products on animals, which is another major concern for many consumers.

Recommended buys:

·        Judydoll Three-Color Concealer Palette

Flower Knows (Akira Hana)

Most Popular Chinese Cosmetic Brands

The popularity of the cosmetic product, “Akira Hana” is on an upswing! The colours are not only refreshing but appealing too. There’s been a great demand for its Unicorn series which enjoyed popularity worldwide – you can find online reviews from people who bought them talking about how much they love these colours as well.

The most noticeable thing about Flower Know’s cosmetics is their eye-catching packaging. The intricate designs on the outside make you want to open it up and see what they have inside! You can find many different types of makeup: from dreamy shimmers in a palette displaying beautiful colors or pigmented lipsticks that smell like peaches. Their highlighters also come in a cute icy design which has fancy rococo illustration all over them.

Moreover, these are the perfect gifts for any anime lover. These blushes and eyeshadow palettes have a magical girl vibe with unicorns on them, while also coming in different colors so you can find one that matches their style perfectly! The lipsticks have an opal effect which makes it look like they’re ready to transform anytime (just like those lovely girls). You’ll love this collection if you love gardening or get specially attracted to floral motifs or cute teddy bear designs.


Most Popular Chinese Cosmetic Brands

O.TWO.O is a Chinese cosmetics brand that’s based in Guangzhou, China. They’re relatively new to the beauty scene, having only been founded in 2016, but they’ve quickly become one of the fastest-growing makeup brands in the market. In just a few short years, they’ve expanded their reach to countries all around the world, including the United States, Europe, and Asia.

They specialize in a wide range of makeup products, including foundation, eyeshadow, lipstick, mascara, and more. They’re known for their bold and bright colors, innovative packaging, and affordable price points. Whether you’re looking for a bold and colorful look or something more natural and subtle, O.TWO.O has you covered.

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The brand is known for its affordable prices, with most products falling in the $5-$20 range. Of course, prices can vary depending on the specific product and where you’re purchasing it from, but overall, O.TWO.O is an excellent option for anyone on a budget who still wants high-quality makeup.

They use high-quality ingredients and adhere to strict manufacturing standards to ensure that their products are safe and effective. Additionally, they’ve received numerous certifications and awards for their commitment to quality and safety, which should give you peace of mind when using their products.

Finally, as a relatively new company, they haven’t yet reached the same level of financial success as some of the more established beauty brands. However, they’re definitely on the rise. According to some estimates, O.TWO.O is currently worth around $50 million, which is an impressive feat for a company that’s only been around for a few years.

Recommended buys:

·        6 Colors Blush Stick

·        3 Color Silky Moisturizing Makeup Pressed Powder


Most Popular Chinese Cosmetic Brands

Based in the city of Guangzhou, China, CHIOTURE has become a household name in the beauty industry. The brand was founded in 2011 and has since been committed to providing high-quality beauty products that meet the needs of all skin types. With a focus on innovation and customer satisfaction, CHIOTURE has built a reputation for producing high-quality cosmetics that are safe to use and affordable.

From face masks to serums, cleansers to toners, and lipsticks to eyeshadows, there is something for everyone. Their skincare range is particularly impressive, with products that cater to specific skin types and concerns, such as anti-aging, hydration, and brightening.

The good news is that CHIOTURE’s products are affordable, making them accessible to a wide range of consumers. On average, their skincare products range from $10 to $30, while their makeup products cost between $5 and $20. Of course, prices vary depending on the product, but overall, CHIOTURE’s prices are competitive, considering the quality of their products.

They use natural and organic ingredients in their products, avoiding harsh chemicals that can be harmful to the skin. Additionally, they do not test their products on animals, making them a cruelty-free brand.

Recommended buys:

·        Ice Cream Lip Glaze Velvet Matte Lip Puree

Is it safe to buy cosmetics from China?

In general it’s safe to buy cosmetics from China but you must pay attention to what you are buying and from whom. To make things easier for you, here’s a couple of tips to keep in mind before buying makeup or cosmetics from China.

Regulatory Framework: China has a regulatory framework in place for cosmetics, which includes the requirement for pre-market testing and registration. The China Food and Drug Administration (CFDA) oversees the safety of cosmetics in the country. However, it is important to note that China requires animal testing for all imported cosmetics, which has been a subject of controversy.

Ingredient Safety: As with any cosmetic product, the safety of Chinese cosmetics depends on the safety of the ingredients used. While China has a list of prohibited and restricted ingredients, the regulations may not be as strict as those in other countries such as the EU or the US. It is important to research the ingredients in the product and ensure that they are safe for use.

Counterfeits: The issue of counterfeit products is a concern for Chinese cosmetics, as there have been reports of fake products being sold. These products may contain harmful ingredients and can be a risk to consumer safety. It is important to purchase products from reputable sources and to be cautious when buying from third-party sellers.

Packaging and labeling: The packaging and labeling of Chinese cosmetics may not always be clear or accurate. It is important to read the labels and ensure that the product is safe for use. The labeling should include information on the ingredients, usage instructions, and any potential risks or warnings.


It’s no secret that the Chinese cosmetics industry is booming. With so many brands to choose from, it can be hard to know which one you should buy your makeup products from. 

We’ve compiled a list of some of the best Chinese beauty brands on the market today and we’re confident at least one will suit all your needs!

Most people would not think of Chinese cosmetics brands when they are looking for the best makeup products to purchase, but this article has shown that some of these brands offer excellent quality and great prices.

You may be surprised at how many popular Western beauty bloggers have been spotted wearing Hanashiko on their Instagram feeds lately. If you’re interested in experimenting with a different brand, we recommend checking out one or more of these top 5 choices from China!

So, which Chinese cosmetics brand are you planning to buy your makeup from?

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