5 Most Popular Chinese Cosmetics Brands

by Tim Howard

Body: The retail value of cosmetics recorded a whopping value of 396 billion yuan in 2020. In the same year, China became the second country in the world to have the largest beauty and personal care market, valued at 71 billion dollars after the 93 billion dollar worth of the United States. While the cosmetic market size in China was 396 billion yuan (62 billion US dollars)  in 2020, the figures changed and became 455 billion yuan (71 million US dollars) in 2021.

Alright. Enough of statistics. We’re quite sure that you’ve already realized that Chinese cosmetics are popular all over the world. With the increasing demand for premium quality products and growing obsession over flawless skin, the beauty and cosmetics industry in China is one of the fastest growing businesses gaining momentum incredibly.

But do all Chinese cosmetic brands share the same success story? Unfortunately, no. Some beauty brands are more in-demand than the others. Keep reading the article to know the top-rated cosmetic brands in China that are perfectly safe on your skin.

Here we go!

Most Popular Chinese Cosmetic Brands

Hanashiko (Far Sea Two/Florasis)

Hanashiko is a brand that has gained popularity for its lip engravings. The lipsticks are designed to have sculptures on them and come in a wide range of shades. However, Florasis is distinguished for their light, dewy colour options compared to other brands in China where there tends to be only vivid, bold shades available most of the time.

The packaging of this brand is as beautiful and colorful on the outside as it comes in! We were blown away by how much creativity went into each little bottle, making them all feel like an extension to yourself. The founder of this company was inspired by traditional beauty rituals and natural ingredients which led to the creation of skin nourishing products. The brand was founded by the Lake Xizi in Hangzhou, China. As mentioned on their website, Florasis is an innovative company that produces healthy and skin-nourishing makeup made with natural ingredients. Their products are created by exploring old wisdom in conventional beauty rituals, like flowers for example, they extract floral essences to create customized skincare solutions tailored specifically towards everyone’s needs.

The Floral Engraving Phoenix Makeup Palette is spectacular, to say the least. Besides the skilful and delicate engravings, the palette consists of 9 colours made of silky soft, finely grounded powder. It’s just the eyeshadow palette you need to create eye-catching make-up effects. You can use this as a highlighter, blush and of course eyeshadow.

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Recommended Buys:

·         Blooming Rouge Love Lock Lipstick

·         Floral Engraving Butterfly Makeup Palette

Perfect Diary

China’s perfect diary is one of the most popular makeup brands in Asia, with their products ranking first among all Chinese beauty supplies. The brand has numerous 12-pan cardboard palettes that come in attractive animal packaging like cat, sika deer and fancy carp. Their collection stands out for depicting China’s National Geography so beautifully. If you look little carefully and have a little idea about the geographical features of China, we’re sure you can’t stay without marvelling at the alluring landscapes of plateaus, rivers and terraced fields on the packaging.

This brand has a wide range of products such as blushes, foundations, highlighters, skincare items, eye shadows, mascaras, lipsticks, eyeliners and lots. The texture on Perfect Diary’s powder foundation is dry when you first apply it but the second time around, provides better adhesion without too much excess product making your skin feel greasy afterwards.

We are particularly in love with Weightless Longwear Matte Lip Stain Try Me shade. It’s bold, feels light and the texture is super smooth. Made using rich pigmentation formula, When it comes to testing its long-lasting power, Perfect Diary’s Weightless Longwear Matter Lip Stain gives a tough competition to other brands like Maybelline.

Recommended picks:

·         Explorer Eyeshadow Palette

·         ReadMe Rippled Lip Gloss

Zeesea Cosmetics

Now who doesn’t know about the ‘Alice’s Wonderland’ eyeshadow palette? Manufactured by one of the sought-after cosmetic brands in China, the Alice in Wonderland series from Zeesea Cosmetics is not any ordinary eyeshadow palette that you’d remark ‘oh that looks so good’ and forget about it. The lids of these colorful boxes are like snow globes, with glitter that cascades down and highlights the beautiful design on the cover!

In addition, ZEESEA is a brand that draws attention to its bold collaboration with artworks. Using Picasso’s paintings and more, they have been able to create strong partnerships for years now in order attract new customers interested not only in China but also abroad—a trendsetter if you will!

About the brand, Zeesea Cosmetics is the one-stop-destination to find high-quality, skin-friendly makeup products for your face, lips and eyes. Be it the lipsticks, blushes, mascaras or eyebrow pencils, Zeesea’s costmetics range is suitable for all skin conditions and complexions.

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The New Cupid Lip Gloss comes in 6 attractive colours. And what’s so special about this lip gloss? In addition to the vibrant colour, it stays really long, is smudge-proof and makes your lips soft and supple. Giving your lips a smooth look and shine, parties or corporate meeting, there’s a shade for every mood and occasion.

Recommended Buys:

·         Alice and Flamingo

·         Limited-Edition Enchanting Egypt Lipstick Collection


The Carslan brand is a hot topic for products that collaborate with artworks. The golden colors, textures and luxurious packaging of their makeup make them one-of-a kind in today’s age. A typical product can be found to have Klimt’s “Kiss” eyeshadow palette as well – you won’t find another company offering kits like these anytime soon. A major player on social media, the cosmetics from Carslan has recently caught the eye from many users around the world because they offer some truly unique items both online and at brick n’ mortar stores alike; it’s no surprise why this isn’t just any old beauty supply store but rather an iconic name to remember when speaking about Chinese cosmetics brands.

The wide variety of lipsticks and lip tints, for example, the Dual Affection Rouge, are sheer indulgence for your lips. A single swipe is enough to change your look, rendering a touch of elegance to your appeal. Wondering how safe they are for you? The lipsticks have collagen core that combines with moisturizing agents like palmitoyl tripetide – 1 and hyaluronic acid. As a consequence, the lipsticks deeply nourish your lips and leave them smoother and firmer.

The Ganoderma Lucidum Infused Radiant Foundation is one of the best-sellers from Carslan. Want to know why? Well, what if we tell you this foundation is skin-friendly, moisturizing, gives a natural glow and contains herbal essence (from Ganoderma lucidum extracts)? We know that it’s exactly the kind of foundation you’ve been looking for. It keeps your skin looking refreshing for a long time and is available in three shades – pink peach, soft yarn and ivory.

Recommended buys:

·         Genuine Velvet Rouge

·         Silky Twinkle Eyeshadow Palette Cherry Blossom

Flower Knows (Akira Hana)

The popularity of the cosmetic product, “Akira Hana” is on an upswing! The colours are not only refreshing but appealing too. There’s been a great demand for its Unicorn series which enjoyed popularity worldwide – you can find online reviews from people who bought them talking about how much they love these colours as well.

The most noticeable thing about Flower Know’s cosmetics is their eye-catching packaging. The intricate designs on the outside make you want to open it up and see what they have inside! You can find many different types of makeup: from dreamy shimmers in a palette displaying beautiful colors or pigmented lipsticks that smell like peaches. Their highlighters also come in a cute icy design which has fancy rococo illustration all over them.

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Moreover, these are the perfect gifts for any anime lover. These blushes and eyeshadow palettes have a magical girl vibe with unicorns on them, while also coming in different colors so you can find one that matches their style perfectly! The lipsticks have an opal effect which makes it look like they’re ready to transform anytime (just like those lovely girls). You’ll love this collection if you love gardening or get specially attracted to floral motifs or cute teddy bear designs.

Recommended Buys:

·         Love Bear Blush Long-lasting Facial Makeup 6 Colors

·         Flower Knows Little Angel Feather Lip Glaze Matte Lipstick Velvet Lip Putty Light Durable


Final Thought: It’s no secret that the Chinese cosmetics industry is booming. With so many brands to choose from, it can be hard to know which one you should buy your makeup products from.  We’ve compiled a list of some of the best Chinese beauty brands on the market today and we’re confident at least one will suit all your needs! Most people would not think of Chinese cosmetics brands when they are looking for the best makeup products to purchase, but this article has shown that some of these brands offer excellent quality and great prices. You may be surprised at how many popular Western beauty bloggers have been spotted wearing Hanashiko on their Instagram feeds lately. If you’re interested in experimenting with a different brand, we recommend checking out one or more of these top 5 choices from China! So, which Chinese cosmetics brand are you planning to buy your makeup from?

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